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Promotional analysis


Understanding the ROI of your trade or online marketing tactics and promotional budget is the life blood of a fully engaged marketing organization. Whether it is PR campaigns, in-store sampling, slotting, media or account spending, if your organization is not capturing, storing and monitoring past and present performance, future performance will be impacted. Yes, we know the discussions..."it was an awareness campaign, not a traffic driving promotion!" Let us help you put some additional methodology behind the process. It's not fun, but with our hands on deck, it will be worth it.

our work...

Selling Insights works within the CPG, Financial Services and the Hospitality sector to aggregate the data from past promotional campaigns in the form of best practice metrics and reporting. These insights and raw data are delivered via reporting or secure online dashboard so that trends can be tracked and monitored going forward...